CLIENT: SAMSUNG
AGENCY: LEO BURNETT SAO PAULO
MAIN Recognitions:
_D&AD 2019 - MEDIA - WOOD PENCIL
_CLIO ENTERTAINMENT 2018 - TV - SILVER
_CLIO SPORTS 2018 - Medium Innovation - SILVER
_CLIO SPORTS 2018 - Sponsorships - SHORTLIST
_FIAP AWARDS 2018 - Promoción de Broadcast - SILVER
_EL OJO DE IBEROAMERICA 2018 - Medios Audiovisuales - SILVER
_CCSP BRAZILIAN CREATIVE ANNUAL 2018 - SILVER
_EO BURNETT NETWORK AWARDS 2018 - SILVER
SPORTSCENTER EMOJI-FIED
You’ve probably seen people use Emoji’s to do all sorts of things.
Send love. Hate. Order pizza. Sell cars… You name it.
But when Samsung launched the new Galaxy S9, with the My Emoji feature,
they took the game to a whole new level. So, we did the same.
And turned the two most famous faces in Brazilian sports entertainment
in Emojis. In live television. The activation was more talked about
than Neymar’s new haircut.(Trust me, that’s a big deal for Brazilians)
