CLIENT: Tiger beer
AGENCY: publicis singapore
THE GOLDEN SON
Tiger’s “Boldness Finds a Way” platform
is the celebration of Asian talents who, like Tiger Beer,
went against all odds to achieve world-class excellence.
And to launch it in a World Cup year,
there wasn’t a more inspiring story to tell
than Son Heung Min’s, the first Asian player ever to
win the Golden Boot in the English Premier League.
