CLIENT: TIGER BEER
AGENCY: PUBLICIS SINGAPORE
INNER FIRE
While most beers claim to help refreshing
the exterior heat, we introduced Crystal as the one
brewed for what burns inside of us: our inner fire.
Whether you’re a rock star, a top athlete
or just a regular dude in a karaoke bar, we all have
a moment when our own individual version of mojo
comes blazing out. We are on fire!
And after this unstoppable heat takes over your body;
that’s when life (along with a crystal-cold Tiger) tastes its best.
