Los Zipos
the work of Ivan Loos & Henrique Zirpoli
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Hidden Messages

Mobile intervention, strategy & PR to empower women

CLIENT: INSTITUTO MARIA DA PENHA

AGENCY: AFRICA

MAIN RECOGNITIONS:

_CANNES LIONS 2015 - PR / Digtal & Social - SHORTLIST

_FACEBOOK AWARDS 2015 - Idea for Good - LATAM WINNER

HIDDEN MESSAGES

When a woman is harassed, the first question most people ask is

“what was she wearing?” as if her clothes were a reasonable

explanation for what happened. To raise awareness to the fact

women cannot be touched against their will regardless

of what they are wearing, we created a digital activation

that turned Instagram usernames into messages of empowerment.