THE INVERTED JERSEY
In response to racist acts occurring all over the world,
Botafogo, a Brazilian club that has worn black and white stripes
for over 100 years, takes a stand inverting the colours
of its traditional number one jersey. The result? No one noticed.
And that’s exactly what we need to prove that there’s no difference
between black and white. #WeAreOne. The stunt was the third most
tweeted topic during the match, even shared by their rivals.
CLIENT: Botafogo de Futebol e Regatas
AGENCY: Africa
MAIN Recognitions:
_CANNES LIONS 2014 - PROMO AND ACTIVATION - SHORTLIST
_CANNES LIONS 2014 - PROMO AND ACTIVATION - SHORTLIST
_CLIO SPORTS 2015 - ENGAGEMENT / EXPERIENTIAL - GRAND PRIX
_CLIO SPORTS 2015 - SPORTS MARKETING - GOLD
_CRISTAL FESTIVAL 2014 - GRAND PRIX
_EL OJO DE IBEROAMERICA 2014 - PROMOCIÓN - SHORTLIST
_CCSP BRAZILIAN CREATIVE ANNUAL 2014 - IN BOOK
