CLIENT: FORD MOTORS
AGENCY: JWT SAO PAULO
MAIN RECOGNITIONS:
_CCSP BRAZILIAN CREATIVE ANNUAL 2015 - SILVER
_CCSP BRAZILIAN CREATIVE ANNUAL 2015 - BRONZE
_CCSP BRAZILIAN CREATIVE ANNUAL 2015 - IN BOOK
CHILDREN OF MOTHER NATURE
To compete with JEEP® in Brazil, Ford EcoSport decided to connect
with all nature lovers. So, we called up Mother Nature herself
to invite all her children to be free and explore the world.
Our integrated campaign became a digital movement where people
could share their experiences through the hashtag #FilhosDaMaeNatureza
(#ChildrenOfMotherNature) and drive big mother crazy.
